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My Work

I chose these projects because each one taught me something. About users, about process, about myself. They're not just work I shipped. They're lessons I carry forward.

@BeatConnect

Design System Foundations

As Head of Design.

Building the right tools to sustain our startup pace.

  • 2025
  • Design Systems
  • Token Architecture
  • UI Design
4 min read
@BeatConnect

BeatConnect Redesign

As Head of Design.

How I reshaped our brand for our new ICP.

  • 2025
  • Branding
  • ICP Research
  • Visual Design
7 min read
@BeatConnect

From Paid to Freemium

As Head of Design.

A pricing strategy that 10x'd revenue and why it failed when I tried it again.

  • 2022
  • Experiment Design
  • Pricing Strategy
  • Funnel Analysis
9 min read
@BeatConnect

Plugin Builder

As Head of Design.

Turning internal tools into our biggest product differentiator.

  • 2025
  • Information Architecture
  • Interaction Design
  • Systems Thinking
8 min read
@eBay • Kijiji Canada

Embedding Design in Squads

As Sr. Product Designer.

Why designers need to be where technical conversations happen.

  • 2020
  • Process Design
  • Team Collaboration
  • Design Operations
4 min read
@Air Canada

Reducing Decision Fatigue

As Sr. Product Designer.

Using data to find incremental wins in a system I couldn't redesign.

  • 2018
  • UX Optimization
  • Enterprise Design
  • Funnel Analysis
6 min read