About Me

Product design is a series of hypotheses.

I'm a product designer with over 10 years of experience shipping products in complex, high-stakes environments. I specialize in turning messy journeys into intuitive, repeatable experiences, and aligning stakeholders around clear goals and tradeoffs so teams can move forward decisively.

I own the full arc from discovery through delivery. I start by understanding the real people I'm designing for, the context they're in, and the constraints they operate under, to find where value leaks out and where frustration builds. Then I define success criteria, map the key states and edge cases, and surface tradeoffs early, especially when compliance or technical constraints are involved. From there, I prototype quickly to align the team and de-risk the build, and I stay close to engineering through implementation so what we ship matches the intent.

Delight and polish matter.

I use micro-interactions and motion not as decoration, but to make state changes, confirmations, and errors unmissable, so the product feels clear, trustworthy, and responsive.

Throughout my career, I've applied my skills to improve conversion in high-volume funnels by removing decision friction, build complex creation tools for creators from concept to production, and develop design systems and brand languages that help teams ship faster with less rework.

The "AI"ccelerating reality.

Lately, I've been accelerating this process with AI. Not for visual design or generative UI, but to move faster where speed and technical depth matter.

When an interaction is hard to simulate in Figma, I build a functional prototype in React using Claude Code, which tightens the loop between design and implementation. When I write specs, I use LLMs to stress-test them for missing states, edge cases, and failure modes. It makes handoffs more complete and reduces back-and-forth during build. During research, I use AI to speed up first-pass synthesis across interviews and to scan where ideal customers are active, so I can spot patterns faster and ask better follow-up questions. It does not replace my judgment. It helps me get to it sooner.

If you have hard problems and care about outcomes, let's talk.